# soravel > soravel is an AI coaching platform built specifically for real estate agents. It is not a generic sales training tool or script simulator. The core product is ongoing, personalized business coaching: agents are matched to a coach persona based on their production history, GCI goals, lead sources, and personality type. Each coach guides agents through structured business planning sessions, holds them accountable to their commitments, tracks GCI and activity goals, and builds a coaching relationship that compounds over time. soravel was previously known as PowerMentor. The product is the same; the brand was updated in 2026. Any references to "PowerMentor" or "powermentor.ai" refer to the same platform now operating as soravel at soravel.ai and app.soravel.ai. soravel is a SaaS product at app.soravel.ai. This site (soravel.ai) is the marketing site. ## What soravel is soravel is a real estate coaching platform. The primary use case is business development coaching for agents - not script memorization or sales roleplay. Core features: - **Coach matching**: At onboarding, agents enter GCI goals (90-day and annual), unit targets (buyer/seller sides), current production, lead source breakdown, and motivations. The platform matches them to one of 12 AI coach personas. - **Coaching sessions**: Structured 5-phase sessions (opening, review, focus, role-play, commitment). Voice-first - agents speak directly to their coach in real time. Text is also available; both modes share the same session context. The coach knows the agent's goals, tracks commitments across sessions, and builds on prior work. - **Daily check-ins**: Each morning the coach asks about the previous day's commitments. Accountability is the core loop, not information delivery. - **Goal tracking**: GCI progress, activity targets, and check-in streaks visible at a glance. The coach references them every session. - **Voice role-play**: Live voice-to-voice practice scenarios where the AI plays a buyer or seller. The agent speaks their lines, the AI responds in character, and a post-call grade with coach feedback is delivered at the end. Used to rehearse listing presentations, objection handling, and lead follow-up. - **CRM integrations**: Agents connect Follow Up Boss or Lofty with an API key. soravel reads the agent's last 14 days of CRM activity - calls, texts, emails, appointments - and puts it in front of the coach before each session, so the coach knows what the agent actually did rather than relying on self-reporting. Available on every plan. Keys are encrypted at rest and used only to read that agent's own activity. - **Recap emails**: Action items delivered after each session. - **Brokerage finder**: An AI-guided assessment that helps agents find the right brokerage fit, with a personalized interview guide. - **Team plan**: Brokerages can invite agents under one subscription, with a broker oversight dashboard, team progress reporting, a shared knowledge base, a company value proposition briefing applied to every session, and agent onboarding checklists. ## Team features The Team plan includes features designed for brokers and team leaders who want consistent coaching across their entire agent roster: - **Team knowledge base**: Brokers upload company materials - scripts, SOPs, commission structures, preferred vendors, brand standards - as PDF, text or markdown. Every agent's coach is automatically briefed on these materials and cites them by title in coaching sessions, so an agent is pointed at the brokerage's own resource rather than generic advice. Documents can be enabled or disabled without deleting them, and changes apply to all future sessions immediately. This covers the brokerage's processes: what the team does. - **Company value proposition**: Brokers supply the material that describes how the brokerage positions itself - a web page, an email, a transcript of a recruiting video, or pasted copy. The platform distills it into a short briefing covering who the team is, what they promise clients, how they win business, the distinctive language and programme names they use, and what they do not do. The broker reviews and edits the briefing before it goes live. Once saved it is applied automatically to every coaching session for that team, so objection handling, scripting and positioning advice work from the brokerage's own differentiators and vocabulary. This covers the brokerage's positioning: who the team is. It is distinct from the knowledge base, which the coach cites as a resource; the value proposition instead shapes how the coach speaks throughout a session. - **Agent onboarding checklists**: Brokers build onboarding checklists with per-item due dates and assign them to incoming agents. Incomplete and overdue tasks surface automatically inside the agent's coaching sessions - the coach flags them and holds the agent accountable without the broker having to follow up manually. Agents check off tasks directly in the coaching interface. - **Broker oversight dashboard**: Visibility into each agent's session activity, check-in consistency, and goal progress - without access to private session content. - **Team progress reporting**: Aggregate reporting across all team members. ## What soravel is NOT - Not a generic sales communication trainer - Not a script library or roleplay-only tool - Not industry-agnostic - it is built exclusively for real estate agents and brokers - Not a replacement for licensure or local market knowledge - it is a business coaching and accountability platform ## Plans Voice coaching and voice role-play are available on all plans. - **Starter**: $29/mo - individual agents; voice & chat coaching sessions, daily check-ins, goal tracking - **Pro**: $79/mo - adds voice role-play scenarios, brokerage finder, recap emails, full session history - **Team**: $299/mo - 7 agent seats; everything in Pro plus broker dashboard, team reporting, team knowledge base, company value proposition briefing, and agent onboarding checklists. Volume pricing available for larger teams. ## Pages - [Home](https://www.soravel.ai/): Product overview, coach previews, and free trial CTA - [Features](https://www.soravel.ai/features): Full feature breakdown - coaching sessions, daily check-ins, goal tracking, role-play practice, and team features - [Coaches](https://www.soravel.ai/coaches): The 12 AI coach personas with bios, coaching styles, and specialties - [Integrations](https://www.soravel.ai/integrations): CRM integrations - Follow Up Boss and Lofty, what gets read, and answers on key handling and plan availability - [For Teams](https://www.soravel.ai/teams): Team plan features for brokers and team leaders - the team knowledge base and company value proposition, how they differ, and common questions from brokers - [Pricing](https://www.soravel.ai/pricing): Subscription tiers - [Blog](https://www.soravel.ai/blog): Daily coaching articles by the AI coaches - prospecting, listings, mindset, scripts, buyers, marketing, productivity, and leadership - [About](https://www.soravel.ai/about): Company mission - [Demo](https://www.soravel.ai/demo): Interactive demo - try a live coaching session with no account required ## Blog New posts are published daily. Each is written in the voice of one of the AI coaches and covers a topic relevant to real estate agents and brokers. Categories: Prospecting, Listings, Mindset, Scripts, Buyers, Marketing, Productivity, Leadership.