AI Coaching for Real Estate Teams & Brokerages - soravel
For teams & brokerages

Your playbook, inside every coaching session

Most AI coaching makes your agents more generic. soravel makes them more like you - briefed on your processes, arguing your differentiators, using your language.

About five minutes to set up · 14-day free trial · Team plan from $299/mo
The problem worth naming

Generic coaching produces generic agents

Every brokerage has built something: a listing presentation that wins, a follow-up cadence that works, a guarantee nobody else offers, a way of answering the commission objection. Most of it is written down. Almost none of it gets used.

An off-the-shelf AI coach makes that worse. It recommends tools you do not use, scripts you did not write, and positioning that quietly contradicts the training you paid for. Every session pulls your team a little further toward the average.

An agent asks
"I've got a seller who wants to think about it. What do I do?"
Generic AI
"Follow up within a few days and address their concerns. Consider sending market data to build urgency."
Your coach
"Run your 48-Hour Seller Follow-Up SOP, step three is the one that matters here. Send the Neighborhood Activity Report out of your CRM before you call."
Team knowledge base

The coach points at your resources

Upload your SOPs, scripts, tool guides and training material. The coach reads them before every session and recommends them by name, at the moment an agent needs a next step.

  • Upload as PDF, text or markdown - nothing to rewrite
  • The coach cites your documents by title
  • Retire a process the day it changes, across every agent at once
  • Your newest agent is coached on the same system as your top producer

Brokerages do not have a documentation problem. They have a documentation-nobody-opens problem.

An agent asks
"They say my commission is too high. How do I defend it?"
Generic AI
"Focus on the value you bring. Explain your marketing plan and remind them experience pays for itself."
Your coach
"Don't defend the number, lead with what it buys. You're the only team in this market that will buy the house if it doesn't sell. Put the guarantee on the table before the fee."
Company value proposition

The coach argues your differentiators

Point it at your website. Forward the email where you explained the model. Paste the transcript of your recruiting video. We distill your positioning into a briefing every coach reads before every conversation.

  • Pulls from a web page, an email, a video transcript or pasted copy
  • Drafted for you, then edited by you before it goes live
  • Records the programme names and phrasing your team actually uses
  • Applied to every session - nothing for the agent to configure

Positioning drifts one conversation at a time. This holds the line, in the one place agents actually ask for help.

How they work together

One carries your process,
the other your pitch

Knowledge base
What you do

Procedures, scripts, tools, training. Stored whole, cited by name, read when an agent needs a next step.

Value proposition
Who you are

Differentiators, guarantees, language, the market you serve. Distilled short, present in every sentence the coach says.

The knowledge base is what the coach points at. The value proposition is how the coach talks.

Common questions

What brokers ask first

We already have all of this written down.

That is the point, and the problem. Documentation is passive and coaching is not. This is the mechanism that gets what you wrote in front of an agent at the moment it is relevant, which a shared drive has never done.

How much work is the setup?

About five minutes, if you have your website address and your documents to hand. The positioning briefing is drafted for you and you edit it before it goes live.

Will it invent things about our business?

It works only from material you supply and leaves out anything it cannot support from that material. Nothing reaches the coach until you have read it and saved it.

What if our process changes?

Disable the old document and upload the new one. The change reaches every agent at their next session, with no retraining and no announcement.

Five minutes to set up.
Every session after that.

Paste your website address, upload the documents you already have, approve the briefing we draft from them - and every agent on your team is coached on your system from their next session on.

14-day free trial · Demo is free, no signup required